A Platform to Optimize Professional Opportunities

Pregen’s goal is to centralize and evaluate applications to streamline their tracking. The platform is primarily designed for career services and corporate relations departments within schools, helping them effectively support students in their search for internships, apprenticeships, and first jobs.

We designed a new visual identity for Pregen, tailored for UI design and adaptable across the website and web app.

A Structured Ecosystem with Three Key Areas

Pregen is divided into three distinct spaces:

• Student: Manage and track applications.
• School: Oversee students’ internship and apprenticeship searches.
• Professional: Help companies enhance their employer brand for future talent.

An Accessible and Impactful Visual Identity

Pregen’s identity is designed to be modern and refined, catering to a broad audience (students, career services, and businesses).

We opted for an accessible and vibrant approach:

• A simple and readable typography.
• Dynamic colors that enhance the platform and website.

Students, as future changemakers, are at the heart of Pregen’s vision. The logo embodies this ambition through two ascending steps, symbolizing progress toward the future and excellence.